Sarosa, S. (2012) “Adoption of Social Media Networks by Indonesian SME: A Case Study” in the Proceedings of the International Conference on Small and Medium Enterprises Development, 14-16 June 2012, Bali. (Forthcoming)
Tag: adoption
IT adoption within SMEs
Adoption of innovation is a complex phenomenon. Attempts have been made to explain it from three different perspectives: individual, structural, and interactive process (Slappendel 1996). We believe that Slappendels’s framework is the most appropriate framework to approach IT adoption by Indonesian SMEs. From each perspective, numerous studies have been made to explore the adoption of innovation. Research in the individualist framework Continue reading IT adoption within SMEs