Structuralist Perspectives on Innovation

Unlike individualist perspectives (DOI, TRA, TPB, TAM, etc), a structuralist perspective argues that diffusion of innovation is determined by organisational characteristics (such as technology, strategy, differentiation, etc) and organisational variables (such as size, complexity, professionalism, formalisation, and governance) (Slappendel 1996). Structuralist perspectives are not only concerned with the organisation itself but also its environment. Within Continue reading Structuralist Perspectives on Innovation